Showing posts with label reviews. Show all posts
Showing posts with label reviews. Show all posts

Monday, June 12

Reviews

We live a boom and bust cycle.


A big influx of cash when we do a crowdfunding campaign.


Which we spend on materials. And then shipping.


Then our overheads slowly eat away at the remaining cash until we do another campaign.


Sometimes we need to loan the company money.


Then we do another campaign. And we’re flush again.


Our overheads have gone up.


A lot.


Paul’s small salary. Various things to free up my time.


Website sales are usually minimal.


We need to get to the point where they cover our overheads.


Then we survive between campaigns.


We have a new website. I want to run ads pointing at it. 


I’ve been putting it off until Paul finished the Xeno Wars rewards. We had no stock.


Now we do.


But the website has been doing better.


Because of great reviews.


Happy with that!


By Hunter and Friends. And Tabletop Gaming Magazine. And Board Game Quest.


The sales we’ve got from each of the reviews are enough to cover the week‘s overheads.


And the cost of the review copy and shipping is probably less than the amount we’d have to spend on ads to get the same sales.


Good value for money :)


P.S. Rocky ‘Roid finishes tomorrow!

Monday, August 1

Shut Up

… and Sit Down covered FlickFleet in last week’s podcast.

Tom repeatedly described it as cute. And silly.

We got a bunch of orders as a result.

Many of which arrived while I was camping last weekend. 

It’s amazing the effect of a big name mentioning your game.

Actual influencers.

Photo by Eric Ward on Unsplash

I’ve tried to email Shut Up & Sit Down a few times over the last few years.

No luck.

Then Tom wandered past our stand at the Expo.

Was intrigued.

Took a copy.

I wonder how many sales we’ll get as a result?

Currently 16.

Plus a noticeable jump in Gamefound page followers.

Monday, May 2

Review

We’re nearing review copy readiness.

It’s an exciting time.

We get ‘real-ish’ copies of the game for photography and then send them to reviewers.

Will they like it?

Hate it?

Don’t end up like this!

The playtesters have had ‘a lot of fun’ with it.

Now we need the reviewers to enjoy it too.

But that’s their call. Not ours.

We don’t do paid previews - just send a copy for an honest review.

We’re on tenterhooks.

Monday, August 12

California!

I spent most of last week in California for work, which it turns out is a very long way from Newcastle.

The good news is, as suspected, I coped poorly with the jet-lag and woke very early each morning (between 02:30 and 03:40) so I had some jet-lag hours to work on FlickFleet before work. My main focus was trying to flesh out the second Kickstarter page, but I also spent a little time on the website (which still needs more work!) and ran #CraftWednesday starting at 04:00!

Over the weekend I returned to FlickFleet crafting and we have just two weeks of crafting left to finish the Kickstarter rewards - we’re still on track for shipping them all in August.

After that I’ll be reaching out the the pre-orderers and seeing if they want immediate fulfilment at full price or to wait for the second Kickstarter and a discount.

We’ve also got the first of the second wave of Kickstarter reviews from Dan Thurot over at SPACE-BIFF! He was smitten!

Monday, March 4

Honestly I'm Not Normally A Deviant, But ...

I'll get to the subject of that provocative title in a minute! Aside: this is my 666th blog post. Make of that what you will.


Just a brief update on progress this week, and a review of my card purchases.


At the beginning of the year I set myself some goals. Seeing as one of them was a deadline for last Thursday, I figured it'd be a good time to take stock of how I'm progressing against those goals. The deadline was to get initial playtest copies out to some close friends who were key Reiver Games playtesters by the end of February. I missed it, but only by a couple of days (I got them ready over the weekend, so they are ready for posting today). It was close, so I'm going to count that as a goal met! The only other goals relevant at this point are the blog ones. So far I'm on track for those too, I've blogged every Monday this year, the page views are above the target of 20,000 views this year and I've two new followers since the start of the year too. All good :-)


Setting the goals has really focussed me, I've worked quite hard the last few weeks to the get playtest copies ready, spending my evenings after The Daughter goes to sleep printing, cutting and collating to get the copies assembled. The biggest stumbling block was the rulebook, which I had to write from scratch in Adobe InDesign since the previous one was written in Microsoft Word, had no examples and was hideously out of date. The last minute change to simplify things that I thought of last week didn't help as that made changes necessary close to the wire.


Still, I consider myself on track so far this year :-)


As another aside, I recently read an article on BGG by Lewis Pulsipher, designer of Britannia among others, stating that to be taken seriously as a designer you need to be working on multiple games at once. One game makes you look like a dilettante apparently. I consider myself focussed, rather than a dilettante, but maybe others feel differently. Anyway, I've a family now and they come first, with limited time available the only way I can make any progress is to focus on a single game.


In other news, in making these prototypes I mentioned above, I've finally got around to using some of that card I bought a couple of weeks ago. I bought it from PaperCutz a supplier I'd not used before, so I thought I'd review the purchase briefly. I've used the card extensively in the prototypes: the box insert, deck dividers, cards and player mats are all printed on and made from the new card.


The prototypes in all their glory

PaperCutz were pretty easy to deal with, I ordered over the internet, the card arrived in a couple of days. The card was fairly well wrapped and then boxed, but regardless both the 300gsm and the 240gsm were slightly dinged on one corner, probably as a result of exuberance on the part of the courier. It's not a problem, since I cut at least 10mm from each edge as part of the construction and I can feed the dinged corner into the printer last so it doesn't throw the printer out of whack, but still slightly disappointing.


I bought 25 sheets of the 300gsm for making box inserts and 250 sheets of the 240gsm for the cards, dividers and player mats. That's enough to make 15 games :-). Or at least it was until I fell in love with the 300gsm stuff. Honestly I'm not normally a deviant, but the silky smooth, unblemished exterior coupled with a firm core that kinks pleasingly when you caress its surface with a craft knife totally got me. I've used it for the box inserts as intended, but also for the dividers and player mats, so now I've enough card to make 3 more games. I need more. I'm going to get another 100 sheets of the A3 300gsm, which I'll use for the dividers and player mats and I'll also get 25 sheets of a more voluptuous SRA3 (a slightly bigger size) for the box inserts. It turns out that I can't do maths to save my life, and the calculation I'd done in my head which lead to the decision that A3 would be big enough for the box inserts was way out. SRA3 isn't big enough! But it's close enough and will do. After those purchases I'll have enough to make another 15 copies - so I should be sorted for the next wave of prototypes in the summer too :-).

Saturday, September 15

Boardgame News Reviews It's Alive!

Larry Levy has just published a very complimentary review on Boardgame News. It's nice to be getting some positive reviews, especially considering I didn't send him a free review copy. It's already led to one sale :-)

Saturday, September 8

Giving It Away

This time round I've given away a few copies of It's Alive! to reviewers in the hope it will lead to some positive buzz and extra sales.

I gave away a few copies of Border Reivers to people who had helped me in some way. I got one (obviously), I gave one to my Dad in return for the box illustration and Mal got one for doing the Reiver Games website. But I didn't give away any review copies. The combination of the high ticket price and the small run meant I stood to lose too high a percentage of the maximum total income for the run.

It's Alive! however is a cheaper game, with cheaper postage and the larger run means that giving away a few copies will hopefully be both affordable, and worthwhile in terms of greater sales. In addition to free copies for myself, two for Yehuda and one for the artist, I've given three copies away to three of the big name reviewers: Tom Vasel, Greg Schloesser and Skip Maloney. Tom has the most reviews on BoardGameGeek as well as posting on The Dice Tower. Greg writes for both Counter and Knucklebones, and Skip also writes for Knucklebones. Skip in particular comes highly recommended by Dean of Ludorum Games.

I've got some press already, and now that I've contacted everyone on the waiting list telling them that their copies are ready I can start making a small but concerted effort to attract attention. Eric Martin of Boardgame News did a short story which lead to three sales (so far), and Luke (sometime blogger here) apparently plugged it enough to lead to at least one sale.

I've just got back from a few days in Copenhagen for work, so there'll be no more pimping until I have bolstered my dwindling stock.