Media Week!

I'm travelling to near Boston, MA for work this week as I do a few times a year. This time I've arranged a couple of things Eurydice Games-related to do in my spare time during my trip. As usual I'll probably be awake from very early in the morning (jet-lag is not my friend) so I'll have some time to spend doing some work on the website and the FlickFleet rules too.

This month I need to get a few new FlickFleet prototypes made: updating mine, one for my co-designer Paul, plus one for Todd (who won my NaGa DeMon competition back in November) and a couple for far flung playtesters. I need to re-write the rules to reflect the changes Paul and I made just before Christmas and order more perspex, dice & wooden tokens and get some greyboard to make the boxes - all of which I can do in the early hours from my hotel room in America. When I get back I'll have to get the laser-cutting done, print the new ship cards (hampered by the fact that my printer is now broken) and assemble the prototypes ready for shipping.

I also want to make some improvements to the website (I need to add a page linking to the Zombology reviews and BGG, plus add a few more customer testimonials) and I need to pay the charities the money I pledged as part of my Charity December promotion.

But the most exciting part of the trip is a couple of interviews I'm doing. Tuesday morning I'm being interviewed by Jack Eddy of The Cardboard Herald (it's much easier when I'm on US Eastern time than when I'm at home seeing as he's in Alaska, nine hours behind GMT!) and then on Thursday I'm meeting up with W. Eric Martin, the editor of BoardGameGeek News. I met him a couple of times while I was running Reiver Games, at the UK Games Expo and again at Essen, but I last met him in the flesh about 8 years ago. Eric lives fairly close to our office in North Carolina, so while I'm down there on Thursday and Friday I'm going to meet up with him to show him Zombology and my FlickFleet prototype (with old ship cards - stupid broken printer!) and do a video interview too.

Hopefully both of these efforts will help raise the profile of me and Eurydice Games and might even lead to a couple of sales further down the line. For now though I need to go and catch a flight!

And We're Back!

I've spent the last week (since Sunday afternoon) in Brussels for a work training course. I'm now finally on my way home. It's been a gruelling week, the course was excellent, but mentally and emotionally challenging and I've slept badly while I was away, so I'm shattered now. I had hoped to come back refreshed after a week without being woken in the night by a baby, but that was not to be.

There is another way I am back too: after a month of NaGa DeMon (more on that in Monday's blog post) I'm now back to focusing on Zombology.

In November I've put a lot of work into making progress on FlickFleet and I've learnt a lot and have made the first decent chunk of progress on it, but Zombology has suffered - I didn't quite meet my November production target and I put little effort into promoting it or making progress on the website and other things I need to do to drive people's awareness of it.

I now need to swing back the other way and make decent progress on Zombology (while not completely abandoning FlickFleet). The first thing I've done in that regard is to announce a promotion on BGG where I give £5 to charity for the first 33 (the number of games I have in stock currently, plus the number I hope to make in December) copies of Zombology I sell during December. That £5 is more or less the profit I make per game, but will come from our personal funds, not Eurydice Games. The Wife and I have chosen five charities we want to (and currently do) support to receive those donations, but the Zombology purchaser gets to pick which of the five they would like 'their' £5 to go to (from that list).

Hopefully it will achieve a triple goal of encouraging us to donate more to charity this month that we had planned, raise awareness of Eurydice Games, Zombology and the great work these charities do and also hopefully lead to a few extra sales.

I have a couple of other ideas to work on too, including hopefully playing it at games clubs more this month.

While in Belgium I managed to get to Outpost Gamecenter and play Zombology a couple of times (plus Between Two Cities and Vanuatu) with some lovely, welcoming Belgian gamers. The four who played it liked it enough to play twice, but not enough to buy it.

I'd mentioned to the people on my course that I was a board game designer too, and several people expressed an interest (the fools!), so I showed them the finished game. At which point several of them wanted to play it, so during a break on Thursday afternoon we played six games (with I think six different people many of whom played several or all six games). The game was well received and I sold three when we returned to the main room! A couple of the other attendees want me to send them some details via email too.

It was a great week, but I'll be delighted to get home and now need to take some time to consolidate everything I've learnt this week.

The Reddit Effect

I've been running this blog since February 2006 when I started to gear up towards self-publishing my first game: Border Reivers. Since then, I (and my fellow bloggers during the community blog phase) have notched up over 650 posts.

However, I've only got blogger analytics stats going back to early 2008. During those four years, the blog has had around 2,000 page views a month on average. Recently it's been lower than that (there was a year or so during which I only posted twice, after the death of Reiver Games) and once it got as high as 3,400 hits in a month (when, bizarrely, www.microsoft.ca linked to it!). My posts have generally been fairly quiet: only three have broken 500 page views with one (linked by Microsoft!) over 3,000 views.

Since I can only assume the Microsoft thingy was a typo on their site, I never imagined I'd be getting back to those heady heights of popularity again, my goal for last month was to hit the 1,800 views that I'd had the month before and to try to post weekly. Then I wrote this post about what worked and what didn't with Reiver Games. It's fairly innocuous, I think you'll agree, but W. Eric Martin felt it was worth of a link on the Board Game News section of BoardGameGeek. Off the back of that link I had 500 (yes 500!) views of that page in a single day, shunting it immediately into my top three posts of all time. The month was looking pretty good too, with nearly a thousand views in the first few days.

But that was nothing. Someone decided they liked it enough to post it to the Reddit sub-reddit on board games the next day. That day I got over 2,000 views on that one page, almost all of them coming from Reddit. That page is now firmly ensconced in second place among my most popular posts and last month leapt to my most popular month of all time with 4,700 views.

When I started this blog it was to publicise Border Reivers, and then after the community phase I ran as a marketing tool for Reiver Games. In neither capacity was it particularly successful, but I'm still learning what it takes to attract traffic. Of course, now I'm not using it for anything really, more as a vanity project to record my new design efforts and to (hopefully) provide useful information for people who are considering or have just started setting up a publishing company. I've not got anything to sell or a company of my own to promote.

Getting links from the likes of Reddit can really transform the reach of your blog (if only for the one post that was posted to Reddit), so if I was trying to sell something, getting the attention of Reddit would be something I'd be trying hard to push.

Clearly, this is an anomaly, and my page views will be back to a pedestrian 2,000 or so a month from now on, but I hope some people who found the blog through BGN or Reddit liked it enough to carry on reading...