Growth

Last week I talked about how I’m chasing growth.

Not for the reason you might expect though.

Not to win capitalism.

Or sell the company to Asmodee.

But to get to the point where it’s really working.

Currently it almost is.

Almost.

We pay Paul a (meagre) salary.

We’ve grown every year so far.

Except this year

We’ve been profitable 5 out of 6 years.

But we’re not stable yet.

Web sales need to be greater than overheads.

So we can survive between crowdfunding campaigns.

Sometimes they are.

Sometimes they aren’t.

And then we’re bleeding cash.

The last couple of years we’ve had to lend the company money to do things.

Or stay afloat.

We haven’t this year.

But at one point we had less than £150 in the bank.

With bills to pay.

I want to grow.

So that doesn’t happen any more.

That’s why.

Fool

I’m an idiot.

I’ve been fixated on our financial year.

This one is going to be worse than last year.

Not by much.

Only 5% or so.

But I’ve been trying everything I can to close that gap.

Or even squeak out a sixth consecutive year of growth.

Web sales have more than doubled this year.

But that’s not enough to counteract the Pirate Flicks being our second best campaign, not a sixth consecutive best ever FlickFleet campaign.

Plus we’ve missed a couple of conventions this year.

Away Team Bingo was a chance to close that gap further.

The game is ready.

So I’ve rushed the campaign.

I’ve been trying to get it delivered by the end of this month.

To hit this year’s numbers.

That’s doing it a disservice.

The campaign is far from ready.

No high ink photos.

No video.

Reviews aren’t ready yet.

Artwork is pending.

And I haven’t run any ads.

Because the campaign isn’t ready.

I’m a chump.

I should push it back.

By a month. Or six weeks.

And do it properly.

Give it the attention it deserves.

Growth isn’t everything.

Weird

It's been a weird week.

Didn't know what day it was at the beginning due to three days camping in a forest.

Thursday to Sunday.

Then a Bank Holiday Monday.

Since I've got back I've been working on Away Team Bingo's crowdfunding.

Got some initial sketches from the artist! 

And setting up a Gamefound store.

And trying to learn to Tiktok.

And planning a campaign video.

And thinking up a (fifth!) print at home roll and write while lying still for 45 minutes in an MRI.

And making some sizeable changes to Jotunsaga.

Feel a bit all over the place.

Not sure whether I'm coming or going!