We crowdfund to raise money for print runs.
We print everything that we need for the next year.
In runs of 100-800 copies.
Tiny print runs.
Because they are small, they are expensive.
So we need a decent campaign total.
Some of that comes during the campaign.
We need to kick off manufacturing early. Boxes and wooden bits have long lead times.
Before we know what we’ve raised in the pledge manager.
We need to ensure the total raised is enough to fund the print runs and cover campaign shipping.
And VAT.
And Gamefound fees.
And royalties.
But also order enough to keep us in stock until the next campaign.
It’s a guess.
We’ve made our guesses.
Ordered boxes accordingly.
Now we are waiting to see if the pledge manager ends up where we guessed.
Or not.