Monday, April 9

Time For Humble Pie

If you've been reading this blog for a while you'll know my views on Kickstarter. I'm not a fan. Evidence: Exhibit A, Exhibit B, Exhibit C.

You'll also know I've been working hard on FlickFleet for the last six months or so, and I'm clearly planning to bring it to market in the future. Behind the scenes I've been getting quotes for a small run like the 200 copies I'm making of Zombology. It turns out that acrylic is expensive, and commercial laser cutting is very expensive. And because you're paying for laser time, there's very little in the way of economies of scale. I could make a 200 copy run, but the cost to me would be so high that I'd need to charge £40 for the game, which is too high for what it is.

There is another option. I could buy a laser cutter and do the cutting myself. This would mean the laser cutting would essentially be free (though I'd obviously need to cover the cost of the laser cutter over time). If I made 300 copies I'd be able to pay for the laser cutter and the materials and charge £30 a game for FlickFleet - which is much more reasonable. The only downside is that I can't afford to buy the materials for 300 games and a laser cutter. I'd need to seek alternative funding. A great example of that would be Kickstarter. :-(

Time to eat some humble pie.

Blueberry Pie
Blueberry Pie by Andrew Malone on Flickr

I need to swallow my pride and admit that Kickstarter really is the best venue to get FlickFleet made at a price that's reasonable. By admitting I was wrong I can save the potential customers £10, which seeing as lots of them will be my biggest fans is the right thing to do.

So, reluctantly I've decided to Kickstart a small print run of FlickFleet, probably in the September timeframe. I'll set the target high enough to cover the cost of a laser cutter and take it from there. Marketing isn't my strong suit, so I'm certainly not expecting Fireball Island levels of success, but hopefully with a low target I'll be able to sneak across the line and get the funds I need to make a small run.

If you have any advice on running Kickstarters, or who to speak to, what to read or listen to on the subject I'm all ears - I'll need all the help I can get!


Neil Robinson said...

I'm sure that you will already have seen the Jamey Stegmaier Kickstarter lessons blog?

Jackson Pope said...

Hiya Neil,

I'm aware of Jamey, and have ordered his Kickstarter book, but I'd not seen that list specifically - hopefully most of it is in the book, but I'll definitely read them all just to make sure I don't miss any - thanks for the link!



GamesBook said...

Maybe rename your game "Fireball Fleet" --- and you may pick up a few people backing it for (all the wrong) nostalgic reasons!

Jackson Pope said...

Hiya Derek,

There are nukes. Which are fireballs, right? I think we're golden.

FireballFleet it is! ;-)

(Would also solve a problem where some people have read the 'li' in the logo as a 'u', which is a _very_ different game.



Álvaro Cordero Martínez said...

I love the FlickFleet! Is it possible to buy a copy of the game? I live in Spain.

Jackson Pope said...

Hola Álvaro!

It will be. I'm hoping to bring it to Kickstarter in September. If you would like to subscribe to my quarterly mailing list you will be among the first to know when the Kickstarter goes live!