We live a boom and bust cycle.
A big influx of cash when we do a crowdfunding campaign.
Which we spend on materials. And then shipping.
Then our overheads slowly eat away at the remaining cash until we do another campaign.
Sometimes we need to loan the company money.
Then we do another campaign. And we’re flush again.
Our overheads have gone up.
A lot.
Paul’s small salary. Various things to free up my time.
Website sales are usually minimal.
We need to get to the point where they cover our overheads.
Then we survive between campaigns.
We have a new website. I want to run ads pointing at it.
I’ve been putting it off until Paul finished the Xeno Wars rewards. We had no stock.
Now we do.
But the website has been doing better.
Because of great reviews.
Happy with that!
By Hunter and Friends. And Tabletop Gaming Magazine. And Board Game Quest.
The sales we’ve got from each of the reviews are enough to cover the week‘s overheads.
And the cost of the review copy and shipping is probably less than the amount we’d have to spend on ads to get the same sales.
Good value for money :)
P.S. Rocky ‘Roid finishes tomorrow!
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