Deficit

Historically, our website sales have been very low.

Very low.

We lived from Kickstarter to Kickstarter.

Suddenly, last year we started getting some great FlickFleet reviews. 

And since May last year website sales have been amazing. Like two orders of magnitude better.

At times that made sense: a great review, some TikTok coverage, running ads during a campaign.

But it kept going. Once the ads stopped. 

Still amazing.

That great run finally came to an end in February.

Bit of a blessing really, we’ve run out of most things.

But now we’re running at a deficit.

Overheads outstripping sales.

It weighs on me. Saps my motivation. Eats away at our cash.

Takes me back to the dying days of Reiver Games, watching the money pour out of the account.

While I wallowed in self-pity.

Need to get my mojo back.

We should be getting the boxes and the baggies we need to start making everything again just after Paul gets back from his holiday.

That’ll help.

I’ll have to start running some ads again then.

Take some action.

See if we can get it to pick back up.

We need to be covering our overheads at a minimum.