Gamble

Board game publishing, well any publishing really, is gambling.

You back a horse.

By choosing a game to publish.

Photo by Mathew Schwartz on Unsplash

You bet a stake.

By paying for marketing and artwork.

Kickstarter has improved things, since you no longer have to gamble the manufacturing and shipping costs upfront as well.

And then you find out how your bet did.

When you sell the print run, or run the crowdfunding campaign.

If you’re a big company, you hedge your bets.

Back many horses.

Hoping some of them win big enough to cover any losing bets.

We’re small.

One bet at a time.

Each one needs to cover the stake really.

Away Team Bingo is live on Gamefound now.

It finishes tomorrow.

And it’s tracking towards just covering its stake.