Ads

We've spent a lot of money on Meta ads over the years.

Slowly upping the ad spent on each FlickFleet campaign.

Even spending a little on the roll and writes.

It's brought in pledges, I'm sure of it.

Last year we tried something different.

Tried to run the company more traditionally.

Using (more) ads year-round to bring in enough sales to cover overheads.

It worked.

Sort of.

The overheads were covered.

Cashflow was mostly stable.

But the ads didn't perform well.

The ad spend was so high we made a massive loss.

This year is much better because we've recognised the sales from last year's campaign.

And all the costs hit last year.

And we're spending a lot less on ads.

The small amount we are running is performing pretty well.

... according to Meta.

In my experience, that doesn't scale well.

Our last crowdfunding campaign for Gal4Xeon was our best roll and write by a factor of more than 2.

And we spent nothing on ads.

Not a penny.

We're not quite covering our overheads.

Except for events and good weeks of web sales.

But we're not burning cash.

Photo by Jp Valery on Unsplash

I'm considering not advertising the next FlickFleet campaign.

I'll need to do something else to bring in followers and backers though.

I've got a few months to think on that...