Awareness

One of my daily habits is now business development.

Every day I try to do something to drive Eurydice Games forward.

Some days it's tiny.

Some days it's big.

But progress. Every. Single. Day.

I group it into three categories:

• Awareness - introducing new people to FlickFleet and our roll and writes.
• Sales - driving sales among those who know.
• Strategy - longer term work on new products, new ideas, new markets.

We're still not at the point where we're sustainable outside of crowdfunding or conventions.

An ordinary month's web sales don't cover our overheads.

Last year I tried to fix that with ads.

It fixed the cashflow, but broke the profitability.

We spent way too much on ads.

This year I'm trying something different.

I've scaled the ads right back.

I'm trying to do more social media.

More reaching out to press.

Longer campaign previews.

I've even started a Tiktok.

It's pushing me out of my comfort zone.

This is excruciating!

I have a face for radio and a voice for silent movies.

But I'm giving it a try.

It's a low effort thing that might pay off given time.