It's Alive! now has 100 ratings on BoardGameGeek. The average is 7.08, which is enough to push it well inside the top 1,000.
Interestingly, only 87 people list it as owned, despite 217 sales. I guess either a lot of my customers aren't active on BGG, or they don't track their games collection on it.
In other news, my Google AdWords ad campaign is not working at the moment - I have a support call in. Once it's fixed and I have some statistics, I'll get back to you with how effective it's been.