On Friday I visited a few shops in York. For once I wasn't targeting games shops, but general shops instead. Paul had suggested I contact York Dungeon, a macabre tourist site about ghosts and the less savoury aspects of York's history. Due to the gruesome theme of It's Alive! it sounded like something that would fit in well with their stock. I popped in to the shop and spoke to the manager who sounded interested, I'll chase her when the games arrive (hopefully next week!). Bizarrely, the guy behind the counter got very excited when I mentioned that I was selling board games, he's apparently designed a few abstracts, and wanted some advice on selling them or setting up a company. I left him a card, and he emailed me on the weekend :-)
I also tried a couple of the larger bookstore chains in the UK who both have a presence in York: Waterstones and Borders, both of whom sell a few board games. Neither were able to give me a phone number for the board games buyer, but I got the phone numbers for Head Office from both of them.
This morning I rang them both, I got voicemail at Borders, and Waterstones want to see a finished game when they arrive.