This campaign has been amazing - it’s done so much better than we could possibly have hoped for. It’s now our best Kickstarter by over £1,500 (that’s more than 10%!) despite our very humble expectations for it.
There’s still just over a day left to run and one last stretch goal that’s definitely in reach now, so it’s not quite done yet.
We still can’t believe how well it’s gone - the challenge now will be what can we learn from this one to replicate for next time...
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Have you figured anything out yet? Has there been a tipping point in publicity, or from key influencers? Did you do any different marketing this time? Is even lockdown a factor, combined with the fact FlickFleet is a two-player (and so good for socially distanced families)? It's been fascinating to watch. :D
*families and couples
To begin with I think we got a big bunch of previous backers coming back for more. There were a lot more of them than we expected (hence the low target), but than meant we funded very quickly. I think Kickstarter May push projects that are funded differently and I think funded projects encourage others to join in - so we got a boost from that. When we saw it was going well and picking up more new backers that we expected we started advertising it on Facebook and Instagram to a more targeted audience than we had previously used and that worked very well too. I’m sure there’s a bunch of other reasons that I just don’t understand yet though!
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