Culmination

Our first Gamefound campaign finishes in just under five hours.

Less than 5 hours left!

It’s been ahead of our last one since the beginning.

Our best ever campaign.

Again. The last was was too. And the one before that. They all have.

How much better will it end up? At one point it was looking like we might get £45,000!

Then the prediction dropped to £35,000.

It’s been pretty static since then.

We’ll see where we finish.

It’s been a rollercoaster.

It always is.

I need a rest.

Doldrums

We’re mid-campaign.

It’s slowed down as it always does.

We need to keep the momentum up.

We’re running some ads.

Bizarrely they are generating more website sales than Gamefound backers.

A FlickFleet playmat!

We’ve just unlocked the playmat, which people have been keen for.

That should help.

Next up is the big box.

Hopefully that will help too.

We’re at 63% of our previous best campaign with just over half the campaign left to go.

And shipping will be collected in the Pledge Manager.

It should be our best ever campaign.

We’re still in the doldrums though!

And it’s really slowed down the last few days.

Launch

It’s launch day.

Just over five hours to go.

A time of great excitement. And great nerves.

In eight hours I’ll have a pretty good idea of how it’s going.

We’ve got four Kickstarters’ worth of data to compare this against.

For now though: just possibilities. It could go well.

Or badly. Extremely well, or mediocre.

I’ll just have to wait and see.

In hindsight, choosing to launch the campaign when Paul is on holiday and my parents are visiting may have been … sub-optimal.

Lots to do.

Anxiety

A week today our next campaign goes live.

Our first Gamefound campaign.

Can we replicate the success of previous campaigns?

Will the switch to Gamefound help or hinder us?

Have people had enough of FlickFleet?

How will the cost of living crisis affect things?

In a week’s time I will have a rough idea of the answers to those questions.

For now they are worries I have no way of answering.

What little data I have at this point is promising.

But it’s far from concrete.

Just hints.

So I worry.

For another week.

It’s an anxious time…

Story

We have a weird way of making games.

Our factory

Paul does it himself, in his garage.

Why would we do such a thing?

Are we mad?

Possibly.

Judge for yourself!

We’ve done a couple of interviews in the last week.

Explaining ourselves.

Producing Fun with James Naylor.

And The Thoughtful Gamer with Marc Davis.

I hope you find them interesting.

It was a nice distraction from the Gamefound page - which is finally taking shape.

Refocus

I’ve been wholly focused on the UK Games Expo for a month or so.

There was a lot to prepare.

Because it was our first show.

Now the focus has changed.

The Xeno Wars Gamefound is the main focus.

I need to send out the review copies.

Review copies!

Calculate shipping prices.

Add more photos and video.

Mention it on the website.

Work out the stretch goals.

We’re hoping to launch on Independence Day. Y’know, because the aliens are coming.

Clock’s ticking…

Exhausted

We did our first show as Eurydice.

Me and Paul, tired but happy!

My first in 11 years.

It was elating, exciting, exhausting.

Meeting so many people I’ve known for years, but never met.

Meeting fans of the game who wanted to come by and say hi and tell us they love it.

Watching hundreds of games. The cheers, the groans, the cries of disbelief.

Watching new fans discover the game.

I’m elated. Excited. Enthused. 

But mostly exhausted. 

Busy

It’s been a week.

Daughter the Second turned five.

So we decorated the house.

And then did everything for her party on Saturday.

On top of that, it’s the Expo this weekend.

We need to get everything ready for that. 

Including the review copies of Xeno Wars.

I’ve been flat out.

The Xeno Wars artwork is now with the printer.

Just got a couple of things left to do: send the newsletter and create our Zettle shop.

Then it’s off to the Expo.

It's hard work!

Our first time exhibiting.

It’s exhausting.

I remember from my Reiver Games days.

Long days.

On your feet.

Enthusiastic and interacting with people constantly.

Next Monday I have the day off.

With two young kids - both schools are shut.

Might not be the day of recuperation I’ll need!

Competition

We're running a competition at the UK Game Expo.

How many fighters can you destroy in 5 turns?

Each turn you can move and/or fire three times.

Move first or fire first. Your choice.

If your ship leaves the mat, your entry is over.

If a die leaves the mat it deals no damage.

If you collide with an asteroid or fighter that's the end of your turn. And you take damage from asteroids.

It'll be running for the first and last hour of every day.

Highest score at the end of the show wins all four deluxe boxes worth £220.

Ties will be broken by random number generator.

You're only allowed one entry per hour slot. First entries will be prioritised over repeat entrants.

It'll look like this!

Not going to the Expo? If you have the game and expansion 1 you can play along at home. You won't be able to enter the competition, but we'd love to see your scores! 

Expo

The UK Games Expo has been in the news this week for dropping its mask and vaccination requirements.

Three weeks before it starts.

We’re going though.

Our first con!

It’s our first ever convention.

It’s exciting.

And expensive.

We need to buy loads of things, on top of the cost of the stand.

Paul and I are working on those.

The Xeno Wars Gamefound campaign is slipping as a result.

At least a lot of stuff will be re-usable for our next convention.

I’ve not exhibited since 2009 I think.

Will be interesting to see how things have changed.

And how well FlickFleet will do at a convention.

We'll have loads of stock with us of FlickFleet, the Scenery and Scenario Pack, Box of Flicks 1 and Box of Flicks 2.

Plus we'll be running a competition where you can win a deluxe copy of all four of those.

That's £220 RRP!

Retail

We make small print runs.

On a laser-cutter.

In Paul’s garage.

Retail is out of reach.

We don’t have the margins to sell to distributors.

Or the large number of items ready to go.

Or shrink-wrap.

Or large, mostly empty, retail-focused boxes.

But we are carried in a local chain of comics and games shops.

And another store saw an ad and offered us a demo day.

Paul went down on Saturday.

He played a lot of FlickFleet. 

Sold a few copies. And they took some more for stock.

We have another retailer:

Geek Retreat Leicester

Review

We’re nearing review copy readiness.

It’s an exciting time.

We get ‘real-ish’ copies of the game for photography and then send them to reviewers.

Will they like it?

Hate it?

Don’t end up like this!

The playtesters have had ‘a lot of fun’ with it.

Now we need the reviewers to enjoy it too.

But that’s their call. Not ours.

We don’t do paid previews - just send a copy for an honest review.

We’re on tenterhooks.

Pressure

Now I’m back from holiday I need to finalise Xeno Wars so I can finish the rulebook, print some review copies and post them. 

Our playtesters have had some fantastic ideas that take Xeno Wars and build on the new species. 

I need to playtest those and make a final decision on which ones we want to add in. 

Playtesting time is tricky. 

I got loads in on holiday but none since. 

In an ideal world Paul and I would test it together. 

But we live 100 miles apart. 

And I work full-time. 

And now Paul has COVID again. 

The final rulebook is the blocker for almost everything that comes next. 

To be honest, we can tweak it in the next couple of months, but we want the review copies to be as good as possible. 

I’d like to run the Gamefound in early June - just after the Expo. 

That doesn’t leave long for making review copies, posting them and reviewing. 

I feel the clock ticking.

 

Photo by Sonja Langford on Unsplash

Density

I’ve spent the last week in Shropshire with the entirety of my family.

Was great to see them all - we’ve not seen much of them for a couple of years.

The kids were delighted to spend time with all their cousins.

It was great to meet my youngest nephew.

I took a bag of games of course.

We played a couple of games of Outfoxed with the younger kids.

Century Golem Edition with the older ones.

And a lot of FlickFleet: Xeno Wars. A lot.

This kitchen island saw a lot of FlickFleet action!

It was great to really thrash Xeno Wars - trying out a few of the playtesters ideas and getting in a bunch of multiplayer games.

Then when I got back my next door neighbour came round for a Star Wars Rebellion rematch.

It’s been a gaming-dense week :)

Holiday

I’m staying in a big house in the country this week with all my family.

A view that isn’t houses

19 of us!

Ranging in age from 6 weeks to almost 77 years.

Should be a great break.

I’ve brought loads of games.

Might even do some playtesting.

Normal service resumes next week.

Perspective

A month ago we sent five copies of FlickFleet: Xeno Wars for blind playtesting.

It’s a scary time.

And an exciting one.

Will they like it? Is it any good? Am I rubbish at this games design lark?

Like an adult child leaving home, it's time for it to develop its personality away from the watchful stare of its parents.

The playtesters are providing feedback now they’ve got it.

It’s fun. The aliens are fun to play.

And they have ideas to make it better still.

Photo by Photoholgic on Unsplash

A fresh perspective.

We’re grateful.

Isolation

With COVID sweeping through our house we’ve been housebound again.

Photo by Priscilla Du Preez on Unsplash

Feels a lot like the first lockdown of 2020. 

Though thankfully much shorter.

I’ve not left the house since last Saturday. 

Nine days. Tomorrow I might finally be allowed out.

I had last week off work too, a combination of sick leave at the beginning and then having to homeschool the girls while they isolated and The Wife was sick.

The girls are back at school now.

The Wife is feeling better.

At least we all had mild cases.

And it didn’t get in the way of our family holiday in a couple of weeks.

My parents have it too this week. They seem to be weathering it well too.

I’m thankful.

COVID

Two whole years of a pandemic badly mismanaged by our government.

We’ve been careful, but not extremely so.

Especially at the beginning when there was little information, lots of fear, and I was classified as highly vulnerable because of my MS.

And we’ve dodged it, again and again. Despite two young kids in two different schools.

Until now.

On Thursday, Daughter the Second was sent home from school early with a fever.

Photo by Fusion Medical Animation on Unsplash

A PCR test confirmed COVID the next morning.

I think it’s inevitable that we all get it, even triply vaccinated as The Wife and I are.

I felt pretty rubbish over the weekend. And got a positive result this morning.

Still managed to make some progress on the Gamefound page on the weekend though.

It’s getting there.

Spending most of today in bed again though.

Hey! Over Here!

This week I’ve been fighting with adverts.

Advertising makes me really uncomfortable.

Weaponising attention.

Photo by Ｋｕｃｈｉｈｉｇｅ Ｓａｂｏｔｅｎ on Unsplash

Then I read “advertising is the act of introducing your product to the people who would want to buy it if they knew about it”.

Advertising now makes me slightly less uncomfortable.

But needs must. We’re now paying Paul’s salary.

Every month when we’re not fulfilling a Kickstarter we’re losing money. That’s not sustainable.

We have a great product in FlickFleet.

And it’s very popular with the few people who know about it.

So how do we get it in front of more people who would love it if they knew about it?

I’ve been fighting with Facebook and briefly Twitter ads this week.

Trying to tweak things to boost their success.

All my changes make things worse.

The ads are barely covering their cost.

I need to up my game.

A lot.

Threshold

It's a momentous occasion when you first post a game.

Whether for playtesting, review or a sale.

You are putting yourself out there. 

What has been under wraps is now public.

It might be well received and you'll bask in the glow of positive feedback.

Or it might not. And you have to weather the storm.

Exciting times...

About to cross the threshold

This weekend we've sent four out of five playtest copies of FlickFleet: Xeno Wars.

I hope the feedback is positive, but if not, it's not too late to make changes.