The sun is shining today :-)
I'm also starting to get some more positive feedback on Sumeria from my playtesters, and one of them (who hadn't noticed I was a co-deisgner on Carpe Astra) sent me a nice email about how much he liked Carpe Astra and how he's spread the word amongst his friends.
Back on topic:
If you have a weakness you're definitely best off recognising the fact and then trying to do something about it. I'm aware that marketing is not my strong point, so I've admitted it (here and on BoardGameGeek) and asked for advice. The next step is to do something about it. What though? My friend Wilka has recommended a few blogs that I've added to my RSS reader, I'm enjoying Seth Godin's the most of his suggestions, I was previously aware of it due to the Yak-shaving story but I'd not been following it. I should also get my hands on a decent book on the subject, as yet I don't know what that is though.
Of course, if I had more money I'd be able to hire a decent marketing guru, but in the meantime, I need to be able to do an adequate job by myself. Reading through the blog's Wilka recommended they make a lot of hay about Twitter the micro-blogging tool (it allows you to post blog-style comments about what you're doing limited to 140 characters in length). What do you think? Is it worth Twittering as well as these longer blog posts? Does anyone care? Would anyone read it?
Another big thing on those blogs is Word-of-Mouth. Getting customers to market your product for you to potential customers by being enthusiastic enough about your products to convince others to try them. How do you cultivate Word-of-Mouth? I've no idea yet - that's something I'll have to work on!Update:
I'm still catching up on the backlog of posts from the blogs Wilka recommended. One of them, Brand Autopsy, had posted in December this list of great marketing books published this year. Look's like a great place to start...