So Sunday I announced the release of game number two from the Reiver Games stable: It's Alive! (formerly known as Codename: Monster, formerly known as The Menorah Game). I also informed W. Eric Martin of Board Game News, and a couple of other press contacts and posted on BoardGameGeek that the pre-order list was now open.
This is quite a big difference from how I released Border Reivers when I just created an entry on BoardGameGeek and mentioned it here. Of course in those days we had hardly any readers so that didn't attract much attention.
Nowadays we get more readers here and the BoardGameGeek, Board Game News and a post on Yehuda's blog have all generated their fair share of interest. Within the first 24 hours of announcing the game I already have more pre-orders than I got for Border Reivers - so I must be doing something right.