Only a few days ago I was disappointed that It's Alive! sales had slowed down. Having been away so much for work my stock had dwindled and with very little stock I didn't want to make too much noise, as I didn't want to end up with sales I couldn't satisfy due to lack of stock.
Now that I'm back at home more, I've built up my stock and started making some noise again. On the weekend I mentioned It's Alive! in a thread on BoardGameGeek, and another BGG member recommended it too (thanks, Philip!). That lead to a couple of sales. Then on Sunday I sent out a newsletter to my mailing list. I got a couple of orders from that too as Christmas presents. Finally, we had a couple of friends round last night, and they both wanted a copy too. I've sold as many games in the last two days as in the previous three weeks. The moral of this tale, is instead of worrying myself, I just need to do something about it.
It meant again that I was out of stock, but fortunately I was off work today, so I'm aiming to get back up to twelve in stock.