Now that the layout for Sumeria is almost done, I've got some time on my hands. What to do with it?
What I need to do most of all is bring my games to the attention of more people. I've got the BoardGameGeek competition coming up, and I'm going to advertise on Spielbox, but advertising costs money and I can't afford to do a lot of that. I need to save up some money so that I've got enough cash to pay for Sumeria when it arrives. So what can I do that's free to raise awareness?
Seth Godin does a blog on marketing which I highly recommend. He covered this topic a few weeks ago. His first point was to improve yourself. I've got some reading about marketing to do, and the German course I bought last year in preparation for Essen, both will hopefully help me in the long run, and are free (since I've already paid for the German course). His second point was to build a following or a reputation. I like to think this blog is a step in the right direction (this will be my most read month ever), but how can I improve on that? I guess I can try to be more vocal on BGG, but vocal answering questions and providing advice, not spamming the forums with continual mentions of my games - that's the sort of thing that will just piss people off.
I'm also going to visit a few local games shops to introduce my wares and explain how to play them. Maybe even get some demo games in with the staff or some customers. There's a couple of games shops within sensible driving distance, with several more a short (but expensive) train ride away in London. I'm also hoping to get to more games clubs and small conventions to demo my games - helping to raise awareness. Of course this only helps in the South-East of England, it does nothing for my international sales.
Any other ideas?