Today and again Tuesday I'll get some information about whether or not the BoardGameGeek competition lead to a boost in sales.
Most of my distributors place a stocking order of 30-90 games and then I don't hear from them again until they've run out and need some more. Since I competition I've had one of those re-orders but to be honest I've no idea whether that was related to the competition or not.
A couple of my distributors have my game on consignment. They place a large order, and then each month they tell me how many games they've sold. I invoice them for those games only, and then they pay me. This allows me to better track how sales are progressing as I have a monthly history with these distributors and I can see any peaks and troughs in their sales. I can charge more for games on consignment too - since by only paying for a game when they've sold it the distributor is getting an improvement to their cash flow and reduce their risk at the expense of my cash flow.
Will the competition have helped sales? I hope so, and judging by BGG ownership stats I think so, but the consignment returns over the next few days should either confirm or deny it.