Wings

Two months ago, when I went down to York to help Paul with Gamefound fulfilment, I told him I had no more roll and writes under development.

Then I had an idea on the way home.

I was able to cannibalise bits from The Planets My Destination and Exodus from Reynoldsworld to knock up a quick prototype.

Since then I've played it and tweaked it 16 times.

It had its first public outing at Newcastle Playtest in early October.

That highlighted some overly complex bits.

I made changes.

Tweaked it some more.

At Yorcon just over a week ago it had its second outing.

And it was very well received.

They wanted to play it some more.

I've now got a rough and ready playtest kit together.

So I've prepared it for sharing.

No diagrams in the rules yet, but it's got rules and a player sheet as PDFs ready to download.

Anyone fancy giving it a try and providing feedback?

Either on the game or the clarity of the rules.

I would love to hear what you think...

YorCon

Last weekend I spent 46 hours in a building in the middle of nowhere:

For the last four years Paul has organised a small gaming convention there.

For him, his family and about 25 of his friends.

Including me :)

It was a fantastic weekend of gaming, lovely food, and great company.

I played 17 games.

Went for a couple of walks in the countryside.

Played some pool.

And even playtested a couple of my games and a couple of others.

The new roll and write was very well received :)

Had a great post-game discussion about the Troll prototype.

It was brilliant.

I'm tired now though.

Really appreciating the (official) first of my non-working Mondays.

I've some work to do on setting up our new convention.

And loads of playtesting feedback to process and work out how to incorporate.

Burnout

Eight years ago I was doing graphic design for the second run of Zombology with my sleeping daughter in my arms.

Since then I've raised two kids to the ages of 13 and 8.

Worked full time as a Software Engineer, manager of Software Engineers, or Product Owner.

And run Eurydice Games.

Which takes about 2 days a week.

Every week.

I've worked 7 days a week for 8 years.

Matthew Dunstan's recent video about burnout touched a nerve.

The last few weeks we've had advert issues.

Poor website sales.

Stress.

Last year we lost a load of money due to crowdfunding timing and advertising the website being unprofitable.

More stress.

Photo by nikko macaspac on Unsplash

The last couple of weeks I've lacked the mojo to sort out a few boring jobs about running a company.

They are starting to pile up.

Fortunately, I have an amazing wife of 22 years.

Even more fortunately, she has a new job. More hours. And a better salary.

So I've dropped Mondays at work.

I'm going part time.

I'm hoping that will free up some time to relax. 

Recuperate. 

Re-energise.

I'll be able to do some Eurydice work during daylight hours.

Not at the end of a long work day.

After family time and chores.

Hopefully, that'll help with both creativity, productivity and progress.

It starts today! 

Recovery

It's possible the website is fixed.

I think I've found the issue with the false orders.

And fixed it.

Meta is no longer reporting false sales.

And after a week and a half of no orders, we've had 5 in the last 5 days.

A return to normality.

And breathe.

Photo by Max van den Oetelaar on Unsplash

With that load off my mind, I've been able to spend some time on the new roll and write.

The last few changes have been minimal.

It's stabilising.

Which means it's time to do a first cut of the written rules.

Which is required before I can start sending out playtest copies.

And getting some real feedback.

And hopefully some ideas for improvement.

Weirdness

It's been a bad week for the website and ads combo.

We normally get 7-10 orders a week.

Pretty reliably.

We spend a chunk of money on Facebook ads to get that.

Last week we had none.

Not one.

That hasn't happened for years.

We've been spending the same amount on ads though.

And here's where it gets really weird.

Facebook reckon their ads have brought in 21 sales this week.

21!

But we've had none.

What!?

I even placed an order myself to check the website was still working.

It is.

But the ads are screwed.

Need to fix that somehow...

Segue

The recent change to the De Minimis customs rule in the US is a real pain.

Historically, about half our sales have gone to the US.

Half!

Now, anyone buying from the US faces 10% tariffs (it's UK made at least - in Paul's garage).

Plus courier fees, which have been less than $10 from what I've seen so far.

It's a pain, and it'll make future US web sales harder.

So I've stopped advertising to the US.

Which is going to cost us a lot of sales.

But save us some advertising money.

How can we segue to keep things going?

Photo by Beth Macdonald on Unsplash

We've always sold the P&P files for FlickFleet.

And we've now four print and play roll and write games.

They are all tariff-free at least.

Perhaps we need to promote them more?

We can advertise those worldwide.

No shipping fees. No tariffs.

But ads for them haven't worked well in the past.

I wonder if I can improve them to work in future.

Something needs to change!

Aw[esome|ful]

It's the end of our 8th financial year on Tuesday.

We've done well to last this long, Reiver Games only managed 6 years, and it was on life-support for the last two.

If you run a business there's two things you really care about.

Cashflow.

And profit.

Historical we've done ok at the second one, managing around 11% profit on average over the last 7 years.

But cashflow was always a challenge.

Our overheads were initially small, but our web sales outside of campaigns were tiny.

We stayed alive through crowdfunding campaigns and the occasional convention.

But that put us on the clock - we needed to crowdfund frequently to keep us going.

Then Paul lost his job and we started paying him a (tiny!) salary.

Larger overheads meant worse cashflow - more pressure.

The last few years we've had to lend the company money a few times to keep it alive.

This year I've focused on fixing that.

Building up more cash in the company and trying to leave it in, not take it out.

Spending money on ads to boost website sales, so we can cover our monthly overheads.

And in some senses it's been successful.

Web sales are near double last year.

We've much better cashflow than the last couple of years.

That's awesome!

But the ads weren't as profitable as I'd hoped, and as I scaled them they got worse.

The ad spent brought in enough sales to cover the overheads and keep us afloat.

But not profitably.

Every year until now we've shipped a full crowdfunding campaign.

But this year we carried nothing over from last year and only shipped about 10% of the rewards of this year's campaign.

So sales are much lower. 

Coupled with the fact that we've paid the costs for a crowdfunding campaign this year: ads and fees.

So with the unprofitable website ads compounded by all of the costs and very few of the sales of crowdfunding we've made a massive loss this year.

That's awful.

I'm hoping next year will be better.

We've a lot of crowdfunding to ship in the next few months.

And I'm working with someone to improve our web ads.

Fingers crossed. 

Something needs to change.