Pre-orders

I've spent the last four days painting rooms in my new house with my parents who came up for a few days to help out (thanks Mum and Dad!). I've also been sorting out the Sumeria pre-orders briefly in the mornings and evenings.

Friday morning I posted the new version of the website as planned and sent the emails to all my pre-order customers. I don't feel comfortable taking their money up front, months in advance of the product arriving, so instead all I do is take a note of their name and email address and add them to the list. When the games are delivered I send an email to all the pre-order customers telling them how to pay or offering them the chance to pull out if they've changed their minds. Doing it this way makes it easier for people to pull out, which might be considered a bad thing, but I'd much rather that, than customers felt like I'd been sat on their money for ages, or they had to fight to get a refund if they'd decided to buy it through another channel or no longer wanted it. As it happens only one person has dropped out at this point, since they figure they can get it cheaper locally when it becomes available.

This time, with the imminent launch event at the UK Games Expo, a lot of my UK pre-order customers are electing to collect their copies at the Expo. This is better for everyone, since they don't have to pay postage and I don't have to go to the Post Office and paying cash means PayPal don't take a chunk out of my earnings :-)

I'm still waiting to hear from twelve of my pre-order customers who I'm expecting to post copies to. These will hopefully pay over the next few days (if they do it before 9am tomorrow I'll be able to ship their copies from York tomorrow afternoon). When I don't hear anything I'm never sure whether they've silently changed their minds and want to back out, haven't got around to it yet or my email hasn't got through. I usually send a chaser email after a week or so, just in case the first one didn't make it.

Tonight I'll be addressing all the packaging for those customers who've already paid. That way all I have to do in York tomorrow is slip a copy in the packaging and take it to the Post Office.

Tomorrow I'm setting off early and heading up to the warehouse (I'll phone them before I leave as I haven't had any confirmation that the games have arrived). In York I'll pick up enough copies for the pre-orders and then hand-deliver a few to friends before posting the rest. I'm staying the night at Paul's and going to his Monday night games night that I used to attend when I lived in York. Tuesday I'll fill the car to the gills and drive home. I should be home in time to check my email to see if any more pre-orders have paid while I've been away and get to the local Post Office.

Wednesday will be a slightly quieter day, I've got to wait in for a removals company survey and I'll also send off the first couple of stocking orders (US and Germany).

Busy, busy, busy :-)

Mental Couple of Weeks

The next two weeks are going to be very busy. Fortunately, the last couple of weeks haven't been too taxing and we've just had a long weekend (yesterday was a public holiday in the UK).

We bought a house down here on Friday, so now we've got to get it ready and move in. It needs decorating throughout, and there are a couple of more major jobs we'd like to get done before we move in.

This week my parents are coming up from Bristol to help us decorate, so I'm taking Thursday and Friday off work to go over to the new house and decorate with them, and we'll be working on it on the weekend too. Friday is also the day that Sumeria arrives in York. On Saturday The Wife is off to Sweden for a week for work, so next week I'm home alone.

Having my games in York has saved me a lot of money. In York I'm paying £1 per pallet per week, with a minimum order of £10 a week. I'm down to 4 pallets now, so I'm paying £10 a week. Down here in the South I was quoted £2.75 per pallet per week. For those four pallets that's only £11 a week, but I used to have more, and on Friday another 6 pallets are arriving from Germany, in York that has no effect on the amount I pay (still within the minimum invoice charge, just!), but down here that would add £16.50 a week to my costs. The downside is when a new game arrives I need to get my hands on a lot of stock, that means several trips to York to load up a car-full of games and bring them down here. So next week I will be mostly on the road and fulfilling pre-orders and stocking orders. In addition, I've the UK Games Expo that weekend, so I'll need some more stock for that.

In addition to everything else, I need to get ready for the Expo: preparing my stand, working out how much stock I'm taking, getting new business cards made and getting some Point-of-Sale signs done.

Good News / Bad News

Which do you want first?

The increased discount has lead to a lot of extra pre-orders for Sumeria, which is great, I could do with some more, but every little helps :-). I've mentioned it here, on BoardGameGeek and in my newsletter, plus W. Eric Martin has tweeted about it on Boardgame News. Not sure where else I should mention it really. Maybe Facebook?

The bad news is that I've been blacklisted by Microsoft. Since my last email newsletter went out, all Microsoft email addresses are bouncing my emails. So that's: @hotmail.com, @live.com and @msn.com. This is really annoying. I've sent out the newsletter and they've received it, they then reply asking above the Sumeria deal and when I reply to them it bounces. At that point I have to resort to re-sending the email from my personal GMail account.

This is especially annoying since the wording of the bounce email seems to imply that the blacklisting is in response to a Microsoft customer complaint. Everyone on my list is on my list because they have asked to be there. At the bottom of each email there are 'unsubscribe' instructions. Now I've got to find out how to go about un-blacklisting myself.

Tomorrow I'll be doing some more sales visits to local-ish shops, so most of today will be spent preparing for that. I popped into a couple in Bristol (we were down there for the weekend visiting family) - one seemed quite interested in It's Alive! and Sumeria, the other had a very small stock of board games, including Carpe Astra :-)

Pre-Orders

Pre-orders are a great way to cut out the middle man and help both the publisher and the customer. Publishers usually offer the pre-ordering customer a discount in return for either cash up front (helping to pay for the production) or a commitment to buy the game direct from the publisher.

Pre-ordering helps the publisher by providing them with more income that they would get selling the games through shops and distributors and also providing early return on investment. Normally, selling to distributors it's at least a month after delivery that the publisher will see any money, since the usual invoice terms are NET30 (payable 30 days after invoicing). In the case of cash up front (which I don't do!) it also allows the publisher to part-finance the production of the game using customers money - which reduces the risk. It also gets some copies of the games out in the hands of the playing public very quickly - which will hopefully lead to quicker referral sales where someone who has played someone else's copy wants one of their own.

Pre-ordering also helps the customer - it allows them to get the game cheaper than retail price, and sooner than they would be able to through the shops.

Sounds great so far - who doesn't it help? The shops and distributors that have been cut out as middlemen! Although, if the early copies that went to pre-orderers get played and lead to more sales then it will indirectly help them. Obviously, once the game has widespread distribution continuing to sell it at a crazy discount from the publishers website will really hurt the shops, since the publisher can definitely sell it cheaper than shops. For that reason, once the game is available most publishers close their pre-order offers, so as not to undercut the shops who are also their customers.

My pre-ordering process has always been: I offer a 30% discount to anyone who signs up before the game arrives at my warehouse. Once it has arrived, I email everyone who has signed up offering them the chance to pay (and get the cheap copy), or ignore it - no obligation to buy. It's all done using PayPal buttons and a hidden webpage (a page on my website with no links to it, other than the one in the emails I send out). I also offer free delivery to anyone who wants to collect the game at a forthcoming convention.

Seeing as there's a credit crunch on and everyone is feeling the pinch - I've decided to increase the pre-order discount on Sumeria to 40%! Yup, if you pre-order you get it for £15 instead of the usual £25 (plus postage and packing). I had hoped the exchange rate between the GBP and the Euro would enable me to reduce the retail price of Sumeria from £25 to £22 (same as Carpe Astra) but unfortunately nothing is doing on that front so I'm doing this offer instead to help out my most loyal customers. If you're interested just send me an email. If you've already pre-ordered, don't worry, you'll get the extra discount too.

Playtesting Again

Things have been going pretty well from a forward planning point of view the last couple of weeks. Sales are very slow at the moment though, as all my distributors have decent stock levels so I've just got to sit back until they sell through and re-order.

Last week I played It's Alive! and Sumeria at my Tuesday games night (and took two pre-orders for Sumeria from three players) and then at my Thursday games club I played Sumeria and Carpe Astra (and took two Sumeria pre-orders from three players). All the games were well received and the interest in Sumeria was very encouraging. On top of that I'm starting to get a few more Sumeria pre-orders. I'm thinking of doing an 'Introduction to Sumeria' review on BoardGameGeek. It would include photos of the prototype, and an explanation of the rules and how the game plays. Usually BGG reviews also include a critique by the reviewer, but my obviously-biased position would preclude that. I would hope that the review would boost awareness of the game and build some hype, but the risk is it's seen as blatant shilling and leads to a backlash against me, my company and the game. I'm not sure if it's a good idea or not - what do you all think?

I've now sent all the prototypes of Wreck! (working title!) to the competition winners, and started to get some pretty positive feedback on that too. Of course the copies heading to North America won't arrive for several days - the early feedback is from the UK.

In addition, today I had my first playtesting session with some of my Tuesday night boys. A couple of them get a day or two off during the week, and they are very keen to help me playtest on those days. Since I'm keen to do playtesting during the day this works out really well for me. We played three games, a couple of games of Wreck!, one of a new card game that I hadn't yet played and a couple of another game which I'm seriously considering. All three games were well-received, but there are some theme issues around the new-to-me card game. We're going to meet up again during the day one day next week, hopefuly this will become a fairly regular thing.

Full Day!

It was nice to get to spend a full day on the company today. My first task was to respond to a bunch of pre-orders for Carpe Astra that resulted from yesterday's newsletter. I also had a couple of It's Alive! sales to prepare and dispatch.

Most of the morning was spent on a few changes to the website suggested by my Dad on the weekend. I had a couple of CSS bugs to fix, and I wanted to make the page a bit more resilient to font size changes in a user's browser. I've got them done, but I've not posted them yet, I'm going to have The Wife have a look at them first.

This afternoon was spent contacting distributors and shops to start the ball rolling on Carpe Astra, and also preparing the flavour text for Carpe Astra. I need some flavour text on each of the 97 cards, plus a little blurb for each of the characters to go on the player guides. I'm about halfway through the cards at the moment. The flavour text serves a dual purpose, it's there to get players into the mood of the game, but also to provide a suggested narration for the game. An optional rule is to describe how you've made the connection with the Guilds, the flavour text give you an example if you're not confident making one up. Tomorrow I hope to finish the flavour text, and come up with some example layouts to show the artist next week when I meet him. I'm going to leave the layouts with him (just pieces of card showing where I want all the components of the artwork) so that I can start laying things out up here, knowing that they'll fit the artwork.

Here's a couple of flavour text examples:

• Network card: Connect yourself with The Military, Traders and Politicians. I lobby the Senate for reduced trade tariffs for military purchases.
• Slander card: Connect an opponent with The Military and Politicians. They are using Marines to coerce Senators to vote in their favour.
• Event Card: Pirate Attacks. Get an extra credit every time you score The Military or Traders. Piracy is on the increase, freighters are vulnerable without military escorts.

Of course, you can make up a story that describes how you're taking advantage of the event to gain additional power.