Cashflow

Businesses live or die on their cashflow.

We're lucky that we've been profitable for five of our six years.

We had to replace a laser-cutter in the other one.

But cashflow is a continual problem.

We go from feast, after a crowdfunding payout.

Photo by Sarah Agnew on Unsplash

To famine.

Most years Paul and I have had to lend the company money to stay afloat.

Or fund crowdfunding advertising.

The last few months have been hard.

Larger than expected bills.

Getting used to paying VAT.

I've had to cover bills from our savings a few times.

And we owe people money.

It's stressful.

My goal this year is to get the website sales to cover the overheads and make a little positive cash every month.

I ran the numbers.

Worked out what we'd need to spend on ads to hit that point.

I started slowly increased the ad spent so we didn't drop back into the learning phase.

It dropped back into the learning phase :(

Ad performance has tanked.

I've had to lend the company money to cover the ad spend.

Really hoping it gets out of the learning phase soon.