Segue

The recent change to the De Minimis customs rule in the US is a real pain.

Historically, about half our sales have gone to the US.

Half!

Now, anyone buying from the US faces 10% tariffs (it's UK made at least - in Paul's garage).

Plus courier fees, which have been less than $10 from what I've seen so far.

It's a pain, and it'll make future US web sales harder.

So I've stopped advertising to the US.

Which is going to cost us a lot of sales.

But save us some advertising money.

How can we segue to keep things going?

Photo by Beth Macdonald on Unsplash

We've always sold the P&P files for FlickFleet.

And we've now four print and play roll and write games.

They are all tariff-free at least.

Perhaps we need to promote them more?

We can advertise those worldwide.

No shipping fees. No tariffs.

But ads for them haven't worked well in the past.

I wonder if I can improve them to work in future.

Something needs to change!